2015 is almost done with. 2016 awaits all of us. A New Year
beckons. You must have something in mind regarding your digital marketing
strategy. Now that you have your plans in place, it is important you focus on
not doing certain things that will certainly ruin whatever you plan to execute.
- Do not be so obsessed with ‘Return on Investment’. It is something you ought to tell your Digital Marketing Company India as well. This obsession will only put undue pressure on it. The result being, whatever good is certain to come along will come undone. Every CEO is shouting these days, ‘I am not seeing the company make enough money’. Get over with it. Facebook has become just another paid advertising channel. You cannot completely rely on it to provide you with all the paid traffic. There are other things you need to chase such as landing pages that convert and email lists that give you control of customer contacts.
- Start viewing Digital Media as an investment, instead of an expense. The strategy was to put videos that can be seen again and again. Right now, the strategy is to post 30 second ads that might appear just once. You read it right, just once! Not even twice. Perhaps you with your SEO Company in India would like to build a website that lives, breathes and evolves and has people returning again and again. But to create a website such as this, it takes time. It is a long term game that needs to be played out gradually with patience.
- Stop thinking Local. Time you thought Global. It is something both you and your Digital Marketing Company India ought to get right. Competition is not just a home. It is away from home as well. You need to understand that your entire customer base cannot be covered in a Tweet or an E-mail or a Blog Post. Just for the record, potential customers who are of importance to you are being hounded by Amazon, which has stamped its authority globally in books.
To begin the New Year with, your SEO Company in India as well as you might want to give these a
thought.
