What’s New In Search Engine Marketing?

Speculation triggers interest. If public attention has to be captured, all that needs to be done is that rumors be spread through all the right sources and there you have it. Within no time, they will spread like wildfire resulting in a lot of people queuing up asking questions and wanting to know what happened.

The search engine marketing industry it seems has been bitten by the rumor bug. The so called digital marketing services experts and industry gurus have it seems observed that AdWords has found some competition in Bing Ads. And if anything is to go by, 2016 just might be the year of Bing Ads.

Bing Ads are all set to eat into Google’s share. Google’s market share is all set to drop below 60% and Bing will experience a surge. Advertisers will take the search and display traffic triggered by Bing Ads more seriously and these will become top priority with them. This will be so, because of the fact that click inventory will be priced below Google CPC.

The reason is simple. Bing Ads has integrated search functionalities into various other Microsoft products in order to study user behavior from different platforms and devices. The results are considered heavily while weighing in on keywords.

That is why they are all set to score and offer tough competition to Google AdWords.

Those into search engine marketing will witness this happen in 2016 and digital marketing services providers better strategize to give their clients viable results keeping this in mind.

Are Social Media Ads A Part of Your PPC Services Campaign In 2016?

There have been enough indications in the year gone by that social media is where all the advertising will take place come 2016 along with Google. Businesses posting ads on social media such as Facebook realize the weight a social network as famous as this one carries and know that it offers huge potential to attract customers.

Many have said that Google is all set to encounter fierce competition from Facebook this year and that businesses better revisit their PPC Services Campaigns for 2016. So far, Google has had a very smooth ride in terms of paid search as its authority went unquestioned for years. But now, things won’t be the same. Google will have competition. Google’s monopoly over paid search advertising will be challenged. And that challenge will come from non-search platforms such as Facebook and Netflix.

From now on, Facebook Advertising will be as popular as PPC Services have ever been. Advertisers all over the world have been stung by the social network’s ever growing popularity and will conjure all the cash they can and spend a majority of that on Facebook Ads as well as on Instagram. Facebook offers Retargeting just as Google AdWords does. There is also an option for custom audiences, email lists to be specific. And then there are Dynamic Product Ads.

Facebook Advertising will also grow substantially this year as the social network is all set to foray into local search.

It so has been observed that consumers are yearning for answers not only through search but also through social media platforms such as LinkedIn and Facebook. It is mandatory that a business be exposed on these as that will have an indirect impact on their search engine visibility as well.

Have you chalked out your advertising plans for Facebook? If not now, when?

Best SEO Services in India Will Help Achieve What You Set Out To

It so happens in life that we often miss out on what we want to achieve. For some, the opportunity never comes by. For some, luck is never on their side. For some, they can but are clumsy enough to mess up when the chance does come. Whatever the reason be, one often rues how things never went his way.

Similar is applicable to companies which have their websites put out and try optimizing it all the time, only to get frustrated by the fact that the site never reaches the top. Bad results lead to loss in momentum and soon the site begins to fall, only to eventually fade away into oblivion.

Website optimization techniques work, but only when done appropriately by the right vendor. That is what Best SEO Services in India have always stood for. When performed by a top email marketing service provider such as Digital360, they are bound to get you results you have always wanted.

Your website benefits in many ways.

• Indian agencies such as Digital360 follow an ethical approach while optimizing websites.
• They do their client a favor. That is, they never guarantee a magical Top 10 rank on Google and Yahoo.
• They would rather let their Best SEO Services in India do the talk.
• All top Indian agencies are Google Certified in Analytics and AdWords. This means, their specialization lies in both SEO and PPC.
• Being a doyen of SEO, Indian SEO companies are completely familiar with the latest search engine optimization trends.
• Companies such as Digital360 would take limited work instead of going on a mass client signing spree. Quality supersedes quantity always.

There is a reason Digital360 ranks at the top as an email marketing service provider. No it is up to you to explore further.

Online PPC Services in 2016: Innovative Ad Targeting!

What is going to be the most dominant aspect of Online PPC Services in 2016? Over the years, there has been so much and so many things have changed. Audiences are being targeted through new ways and one could not have even imagined these a few years back.

Search engine marketing services have undergone a sea of change and paid search advertising has made reaching out to potential customers better than ever. Factors such as metric, demographic and behavior have made targeting better and with all the predictions out for 2016, it seems that good times are waiting for advertisers provided they do what is right.

The 3 most important aspects of Online PPC Services in 2016 have been identified as retargeting, customized targeting and mobile ad targeting. 2016 will have consumers being targeted through customized ads, for mobile phones and other devices, ads that suit their taste and customers showing the slightest scope of reaching out to again will be reached out to again! Advertisers using strategies such as in-market audiences and demographic targeting and retargeting will see positive results come in. All sales data and offline action ought to be integrated into audience segmentation and mobile ad targeting, a strategy that has been forecasted to bring in more offline-to-online retargeting.

Industry gurus suggest that if businesses are to taste any kind of success through search engine marketing services, they better reengage with customers who have signed up for whitepapers. AdWords has customer match and Facebook custom audiences and these make PPC seem more like email marketing. That is why the noise is so loud about ad campaigns having to look more like a marketing automation drip campaign!

Go for these and enviable results are not that far!

Online Marketing: 2016 Content Marketing Trends

Plenty of marketing activity is being done offline and those still obsessed with clicks and searches are going to have more frustration come their way. Though online activities still rule the roost, everything does not happen online as there is plenty of effort going behind the curtains as well.

This adage will dominate online marketing services, especially content marketing in 2016. Make no mistake. There is a difference between content marketing and content-led marketing. The former has you owning the media while the latter entails you having to buy media space to put down your content.

The first trend will be the publishing options social media have begun offering. It is worthy pointing out to your Social Media Marketing Company in India that Facebook and LinkedIn have already taken the first step, though it would be aware of the same. YouTube, though not officially, showed signs of it a long time back. Popular social media have begun allowing people to host channels and pages. Huge amounts of free content is being posted every day. Now that 2016 is here, there will be more of publishing and content sharing free of cost. Choose the social platform where you think you have the chance of winning.

Old School Research will make a strong comeback this year. Knowing consumer insights in depth is huge. It is a real-time process that calls for a great investment of time and using these to create content strategies will be the thing to do this year. Every brand will have to get their hands dirty. There is no easy way out or escape route. Without research, the chances of innovating are remote. This year, every top Social Media Marketing Company in India will do online marketing services only after observing people a great deal and then presenting something refreshing.

Digital Marketing in 2016: Things You Should Avoid Focusing On

2015 is almost done with. 2016 awaits all of us. A New Year beckons. You must have something in mind regarding your digital marketing strategy. Now that you have your plans in place, it is important you focus on not doing certain things that will certainly ruin whatever you plan to execute.

• Do not be so obsessed with ‘Return on Investment’. It is something you ought to tell your Digital Marketing Company India as well. This obsession will only put undue pressure on it. The result being, whatever good is certain to come along will come undone. Every CEO is shouting these days, ‘I am not seeing the company make enough money’. Get over with it. Facebook has become just another paid advertising channel. You cannot completely rely on it to provide you with all the paid traffic. There are other things you need to chase such as landing pages that convert and email lists that give you control of customer contacts.

• Start viewing Digital Media as an investment, instead of an expense. The strategy was to put videos that can be seen again and again. Right now, the strategy is to post 30 second ads that might appear just once. You read it right, just once! Not even twice. Perhaps you with your SEO Company in India would like to build a website that lives, breathes and evolves and has people returning again and again. But to create a website such as this, it takes time. It is a long term game that needs to be played out gradually with patience.

• Stop thinking Local. Time you thought Global. It is something both you and your Digital Marketing Company India ought to get right. Competition is not just a home. It is away from home as well. You need to understand that your entire customer base cannot be covered in a Tweet or an E-mail or a Blog Post. Just for the record, potential customers who are of importance to you are being hounded by Amazon, which has stamped its authority globally in books.

To begin the New Year with, your SEO Company in India as well as you might want to give these a thought.