Are Social Media Ads A Part of Your PPC Services Campaign In 2016?

There have been enough indications in the year gone by that social media is where all the advertising will take place come 2016 along with Google. Businesses posting ads on social media such as Facebook realize the weight a social network as famous as this one carries and know that it offers huge potential to attract customers.

Many have said that Google is all set to encounter fierce competition from Facebook this year and that businesses better revisit their PPC Services Campaigns for 2016. So far, Google has had a very smooth ride in terms of paid search as its authority went unquestioned for years. But now, things won’t be the same. Google will have competition. Google’s monopoly over paid search advertising will be challenged. And that challenge will come from non-search platforms such as Facebook and Netflix.

From now on, Facebook Advertising will be as popular as PPC Services have ever been. Advertisers all over the world have been stung by the social network’s ever growing popularity and will conjure all the cash they can and spend a majority of that on Facebook Ads as well as on Instagram. Facebook offers Retargeting just as Google AdWords does. There is also an option for custom audiences, email lists to be specific. And then there are Dynamic Product Ads.

Facebook Advertising will also grow substantially this year as the social network is all set to foray into local search.

It so has been observed that consumers are yearning for answers not only through search but also through social media platforms such as LinkedIn and Facebook. It is mandatory that a business be exposed on these as that will have an indirect impact on their search engine visibility as well.

Have you chalked out your advertising plans for Facebook? If not now, when?