What’s New In Search Engine Marketing?

Speculation triggers interest. If public attention has to be captured, all that needs to be done is that rumors be spread through all the right sources and there you have it. Within no time, they will spread like wildfire resulting in a lot of people queuing up asking questions and wanting to know what happened.

The search engine marketing industry it seems has been bitten by the rumor bug. The so called digital marketing services experts and industry gurus have it seems observed that AdWords has found some competition in Bing Ads. And if anything is to go by, 2016 just might be the year of Bing Ads.

Bing Ads are all set to eat into Google’s share. Google’s market share is all set to drop below 60% and Bing will experience a surge. Advertisers will take the search and display traffic triggered by Bing Ads more seriously and these will become top priority with them. This will be so, because of the fact that click inventory will be priced below Google CPC.

The reason is simple. Bing Ads has integrated search functionalities into various other Microsoft products in order to study user behavior from different platforms and devices. The results are considered heavily while weighing in on keywords.

That is why they are all set to score and offer tough competition to Google AdWords.

Those into search engine marketing will witness this happen in 2016 and digital marketing services providers better strategize to give their clients viable results keeping this in mind.